Tom Shapiro is Founder and CEO of Digital Marketing NOW, a strategy, design and marketing agency in Cambridge, MA. Services include WordPress website design & development, marketing strategy, branding, SEO, paid search, conversion optimization, PR and display advertising. Prior to Digital Marketing NOW, Tom was Director of Digital Strategy at iProspect, twice named the national “Leader” in Search by Forrester Research while Tom was at the company. Through the years, Tom has developed digital strategies for various market leaders, such as Intel, Hewlett-Packard, AT&T, Kraft Foods and P&G. Tom’s insights on websites, UX and marketing have been published in CMO.com, CNN.com, iMedia Connection, MarketingProfs, MediaPost, Search Marketing Standard, Website Magazine and others.