What’s Your Problem, Man?: Building a Successful UX Process

Presented by Mel Choyce • Intermediate Developer Track

Design is, fundamentally, about problem solving. Our clients often come to us with solutions, but do these solutions even solve the right problems? Whether you’re using WordPress to build enterprise-level websites or web apps for startups, a strong UX research and discovery phase can help bring any confused project into perspective, create focus, and set the path for an accurate solution (and a happy client).