{"id":807,"date":"2012-09-26T23:54:35","date_gmt":"2012-09-27T03:54:35","guid":{"rendered":"https:\/\/2012.providence.wordcamp.org\/?post_type=wcb_session&#038;p=807"},"modified":"2012-11-21T05:28:46","modified_gmt":"2012-11-21T10:28:46","slug":"evergreen-seo-for-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/providence.wordcamp.org\/2012\/session\/evergreen-seo-for-wordpress\/","title":{"rendered":"Evergreen SEO for WordPress"},"content":{"rendered":"<p>The subject off SEO is becoming more complex every day.\u00a0 There are seemingly thousands of conflicting viewpoints as to what is best practice for helping your site to rank better within the search engines.<\/p>\n<p>We will discuss an enduring view of SEO that will increase ranking for the long term, through evergreen SEO. Subjects include:<\/p>\n<p><strong><span style=\"text-decoration: underline\">Types of SEO<\/span><\/strong><br \/>\n-Local<br \/>\n-National<br \/>\n<strong><span style=\"text-decoration: underline\">Creating an SEO plan<\/span><\/strong><br \/>\n-Keyword research<br \/>\n-Recommended Tools<br \/>\n-The importance of conversion<br \/>\n-Mapping Keywords to Content<br \/>\n<strong><span style=\"text-decoration: underline\">On-Page SEO<\/span><\/strong><br \/>\n-Wordpress and SEO<br \/>\n-SEO Plugins<br \/>\n-Template Optimization<br \/>\n-SEO and Site Speed<br \/>\n<strong><span style=\"text-decoration: underline\">Off-Page SEO<\/span><\/strong><br \/>\n-Backlinks: do they still work?<br \/>\n-Best practices for backlinking<br \/>\n<strong><span style=\"text-decoration: underline\">Off-page Local SEO<\/span><\/strong><br \/>\n-Google Places<br \/>\n-Local directories<br \/>\n-Citations<br \/>\n<strong><span style=\"text-decoration: underline\">Social Media<\/span><\/strong><br \/>\n-Social Signals<br \/>\n-Blogging<br \/>\n-Guest Blogging<br \/>\n<strong><span style=\"text-decoration: underline\">Measuring Results<\/span><\/strong><br \/>\n-Analytics<br \/>\n-Split testing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The subject off SEO is becoming more complex every day.\u00a0 There are seemingly thousands of conflicting viewpoints as to what is best practice for helping your site to rank better within the search engines. We will discuss an enduring view &hellip; <a href=\"https:\/\/providence.wordcamp.org\/2012\/session\/evergreen-seo-for-wordpress\/\">Continue reading <span class=\"screen-reader-text\">Evergreen SEO for WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10539523,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[712],"footnotes":""},"session_track":[33369],"session_category":[],"class_list":["post-807","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-the-basics"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2BHDo-d1","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"712","slug":"jonathan-guinn","name":"Jonathan Guinn","link":"https:\/\/providence.wordcamp.org\/2012\/speaker\/jonathan-guinn\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/10539523"}],"version-history":[{"count":7,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/807\/revisions"}],"predecessor-version":[{"id":1799,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/807\/revisions\/1799"}],"speakers":[{"embeddable":true,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/712"}],"wp:attachment":[{"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=807"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/providence.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}